DUT
1('(5/$1'6
9(,/,*+(,'6,16758&7,(6
y
+HWSURGXFWLV]ZDDU3UREHHUGXVQRRLWRPKHWDOOHHQWHYHUSODDWVHQRIXLWWH
SDNNHQ'RHGLWVDPHQPHWLHPDQGDQGHUV
$QGHUVNXQWX]LFKEH]HUHQ
y
1HHPHHQPDDOSHUMDDUFRQWDFWRSPHWHHQVHUYLFHFHQWUXPRPGHLQWHUQH
RQGHUGHOHQYDQKHWSURGXFWWHODWHQUHLQLJHQ
2SHHQJHKRRSWVWRINDQPHFKDQLVFKHVWRULQJHQYHURRU]DNHQ
y
/DDWDOKHWRQGHUKRXGYHUULFKWHQGRRUHUNHQGRQGHUKRXGVSHUVRQHHO2QGHUKRXG
LVYHUHLVWZDQQHHUKHWSURGXFWKHWQHWVQRHURIGHVWHNNHULVEHVFKDGLJGZDQQHHU
HUYORHLVWRILQRIHHQYRRUZHUSRSKHWSURGXFWLVJHYDOOHQZDQQHHUKHWSURGXFW
LVEORRWJHVWHOGDDQUHJHQRIYRFKWZDQQHHUKHWSURGXFWQLHWJRHGIXQFWLRQHHUWRI
ZDQQHHUKHWLVJHYDOOHQ
y
$OVKHWSURGXFWNRXGDDQYRHOWIOLNNHUWKHWPRJHOLMNHYHQZDQQHHUKHWZRUGW
LQJHVFKDNHOG'LWLVQRUPDDO(UPDQNHHUWQLHWVDDQKHWSURGXFW
y
+HWVFKHUPLVHHQJHDYDQFHHUGSURGXFWPHWHHQUHVROXWLHYDQWZHHPLOMRHQWRW
]HVPLOMRHQSL[HOV8]LHWPRJHOLMNNOHLQH]ZDUWHSXQWMHVHQRIIHOJHNOHXUGHSXQWMHV
URRGEODXZRIJURHQPHWHHQJURRWWHYDQSSPRSKHWVFKHUP'LWGXLGWQLHWRS
HHQVWRULQJHQWDVWGHSUHVWDWLHVHQEHWURXZEDDUKHLGYDQKHWSURGXFWQLHWDDQ
'LWYHUVFKLMQVHOGRHW]LFKRRNYRRUELMSURGXFWHQYDQDQGHUHOHYHUDQFLHUVHQLV
JHHQUHGHQYRRUYHUYDQJLQJRIWHUXJEHWDOLQJ
y
'HKHOGHUKHLGHQNOHXUYDQKHWVFKHUPNXQQHQYDULsUHQDOQDDUJHODQJXZ
NLMNSRVLWLHOLQNVUHFKWVERYHQEHQHGHQ
'LWYHUVFKLMQVHOZRUGWYHURRU]DDNWGRRUGHNHQPHUNHQYDQKHWVFKHUP'H
SURGXFWSUHVWDWLHVKHEEHQKLHUPHHQLHWVWHPDNHQHQHULVJHHQVSUDNHYDQHHQ
VWRULQJ
y
'HZHHUJDYHYDQHHQVWLOVWDDQGEHHOGELMYRRUEHHOGHHQRPURHSORJRVFKHUPPHQXRIVFqQHXLW
HHQYLGHRJDPHJHGXUHQGHHHQODQJHUHSHULRGHNDQOHLGHQWRWVFKDGHDDQKHWVFKHUPZDDUGRRU
KHWEHHOGVWLONDQEOLMYHQVWDDQ'LWZRUGWRRNZHO³EHHOGUHWHQWLH´JHQRHPG%HHOGUHWHQWLHZRUGWQLHW
JHGHNWGRRUGHJDUDQWLH
9RRUNRPZHHUJDYHYDQHHQVWLOVWDDQGHDIEHHOGLQJRSKHWVFKHUPYDQXZWHOHYLVLHJHGXUHQGH
ODQJHUHWLMGXXURIODQJHUYRRU/&'XXURIODQJHUYRRUSODVPD
$OVXODQJHUHWLMGWYNLMNWPHWHHQEHHOGYHUKRXGLQJYDQNDQEHHOGUHWHQWLHRSWUHGHQDDQGH
UDQGHQYDQKHWVFKHUP
'LWYHUVFKLMQVHOGRHW]LFKRRNYRRUELMSURGXFWHQYDQDQGHUHOHYHUDQFLHUVHQLVJHHQUHGHQYRRU
YHUYDQJLQJRIWHUXJEHWDOLQJ
y
*HJHQHUHHUGJHOXLG
³.UDNHQ´HHQNUDNHQGJHOXLGGDWWHKRUHQLVWLMGHQVWYNLMNHQRIZDQQHHUGH79ZRUGWXLWJHVFKDNHOG
ZRUGWJHJHQHUHHUGGRRUGHVDPHQWUHNNLQJYDQSODVWLFDOVJHYROJYDQYHUDQGHULQJHQLQWHPSHUDWXXU
HQYRFKWLJKHLG'LWJHOXLGLVQRUPDDOYRRUSURGXFWHQZDDUYRRUWKHUPLVFKHYHUYRUPLQJYHUHLVWLV
(OHNWULVFKHEURPHHQ]DFKW]RHPJHOXLGGDWZRUGWJHJHQHUHHUGGRRUHHQVQHOOHVFKDNHOLQJGLH
HHQJURWHKRHYHHOKHLGVWURRPJHQHUHHUWYRRUKHWJHEUXLNYDQHHQSURGXFW'LWJHOXLGYHUVFKLOWSHU
SURGXFW
'LWJHJHQHUHHUGHJHOXLGWDVWGHSUHVWDWLHVHQEHWURXZEDDUKHLGYDQKHWSURGXFWQLHWDDQ